Easily buy or sell without an agent
WELCOME TO YELLOW!
At YELLOW, we harness technology to empower buyers and sellers without the hefty fees of traditional agents. We're not just a platform; we're your trusted partner, with real, live assistance every step of the way.
- PAST, PRESENT, & FUTURE -
From the 6% commission era to today's digital landscape, real estate hasn't kept up. We're reshaping real estate for the modern age. With YELLOW, you're not just part of a transaction; you're part of a revolution.
Click the LOGIN | REGISTER button at the top of this page to get started.
NO MORE COMPLEXITY!
We streamlined the traditional sale process with online tools.
NO MORE AGENTS!
Our transparent, digitally-guided process allows you to complete the entire sale on your own.
YOU AREN’T ALONE!
A live person is always here to help.
BUYER BENEFITS
UNPRECEDENTED TRANSPARENCY
Home inspection, price analysis, and objective video reviews PROVIDED!
EASY VISITS
Use the online scheduler to visit homes in-person or virtually.
EASY TRANSACTIONS
Offers and contracts completed online.
NO CHARGE
Seriously! Unlike the 3% fees from other Realtors...
SELLER BENEFITS
BROAD EXPOSURE
Your listing appears on major platforms like the MLS, Zillow, and Realtor.com.
EASY HASSLE-FREE SELLING
Assistance with pricing, staging, and marketing materials INCLUDED!
BUYERS VETTED
All buyers verified and qualified.
CONVENIENT TOOLS
Yard sign with QR code & digital key lockbox for safe showings AVAILABLE!
BUYERS
FREE!
With YELLOW, you’re able to complete the entire buying process at no charge.
Don’t worry - you aren’t alone! We're here to answer any questions and we provide a roadmap that guides you along.
Using your own real estate agent? No problem! They are easily incorporated in the process.
SELLERS
FREE!
NEW COMPANY SPECIAL!
Sellers have no upfront costs and if you don't sell, you never make a payment!
As a brand-new company, we're looking to grow our users. Therefore, we are offering our services for FREE! No catch!
Still unsure? You can cancel anytime you like and take all your documents with you. You're out nothing and even gained a sales contract.
As a buyer, are you working with an agent? No problem!
At YELLOW, we're committed to getting the most exposure for sellers. We leave it up to their discretion, however, if they wish to offer compensation to a buyer's agent.
COMMISSIONS
If a seller is offering a commission, the fee they are willing to pay will be stated at the top of their listing page along with a commission agreement form.
YELLOW DOES THE WORK
YELLOW makes it easy for buyer's agents since we've already done the heavy lifting. We provide the forms, assistance, a price estimate, an inspection, and the ability to visit a property. That's a lot of work we save for the agents.
AGENTS WELCOME
We are happy to include buyer's agents in the process and will work to ensure a fair outcome for all parties.
"Cooperation with other real estate professionals promotes the best interests of those who utilize their services..."
- NAR Code of Ethics
YOUR HOME WILL BE LISTED ON THE MLS!
Your home must be in the MLS to appear on websites like Zillow or Realtor.com. Those websites pull the listings from the MLS. (Zillow does allow FSBO's, but purposely undermines them.)
UNDERSTAND THE MLS SYSTEM
There are several different regional MLS organizations.
YELLOW uses the MLS of Northeast Florida.
This means if the buyer is using a Realtor and the Realtor were to do a search, your listing will only appear if they search in the Northeast Florida MLS.
YOUR LISTING WILL APPEAR IN ZILLOW, REALTOR.COM, et al.
If your objective is to get your home on websites like Zillow, the MLS choice will not be an issue. Zillow pulls their data from all MLSs.
If you wish to appear in Realtor searches in another part of the state, we will need to contact that region's MLS. Each MLS differs, but all will require an extra fee. Some may not permit outside listings. Any MLS cost will be paid to that MLS and YELLOW DOES NOT profit from this.
We’ll work with you to get your listing in front of as many buyers as possible.
THE MLS
The MLS is not one large database of homes for sale. There are many different MLSs run by the Realtor organization in a certain geographic area. By our count, there are over 30 different MLS organizations in the state of Florida. That means we must pick one MLS to enter your home.
YELLOW'S MLS
The MLSs in FL
Different MLSs have different area coverage. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
From our yellow-colored 'FOR SALE' sign. The color yellow was intentionally chosen as it is the most visible color of all colors and it's the first color the eye sees.
The map automatically centers on your current location and since we're still a young company, it's likely that there are no properties in that area. Try zooming out to see more properties or you can also search for homes in the search bar on the left.
Try clicking the "Save this search" box to automatically open to your search criteria in the future.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in the MLS. Your home reaches a broad audience by listing with YELLOW.
It is possible to list your home on Zillow as a FSBO, but it has drawbacks. Your listing doesn't appear on the main search map and Realtors will contact you frequently to try to get you to list with them.
Of course! There’s always a way to get in touch with us. Phone, email, text, video chat - we offer it all. See our CONTACT section.
This is for the safety of the home sellers. We need to know you are who you say you are.
Sellers will be opening their home for strangers to visit, so it makes sense to know exactly who is visiting. If something were to happen, we will know who was in the home at what time.
Like the question above, this is for the safety of our home sellers. We need to know you are who you say you are.
This is for the benefit of our home sellers, as it indicates you are a qualified buyer.
The seller may have their home listed for a price above what you are qualified for and it wouldn’t make sense for either side to proceed (we do recommend sellers be open to buyers who are approved near their listing price, but this level is set at the discretion of the seller).
We’ve taken steps to verify the person is who they say they are, has a safe background, and is qualified to visit a property. We also know the time the home was entered.
Even with an agent present, no home is ever completely safe during visits. We encourage sellers to call their local law enforcement if something is amiss after a visit, and we can provide the name and time of your visitors.
This is a relevant question in the era of internet frauds. We take steps to verify the person’s identity and their legal ownership of the property. We believe every home listed on YELLOW is legally able to be sold by the home’s owner. Please notify us of any homes you find suspicious.
