The new way to sell a home
EASILY LIST YOUR HOME
Just enter your home’s info, including photos and video. We’ll help you set a price, get it staged, and get the word out. Your listing will appear in the MLS and real estate websites like Zillow and Realtor.com.
HOLD SAFE SHOWINGS
All showings can be done virtually or in-person. We verify the identity and finances of every buyer, as well as run a public records background check.
REVIEW OFFERS
You’ll receive offers online and can easily accept, counter, or reject them. We provide a summary of the offer terms to make the offer easy to understand.
COMPLETE PAPERWORK ONLINE
All documents are completed online using the legal Florida Realtor forms. Every document can be downloaded and saved for your records. Helpful explanations of every form is provided.
CLOSE!
An interactive closing timeline lays out what you need to do for closing and when. The title company will help with this (more on that later) and we’re always here to help, too!
WHY YELLOW?
IT'S FREE!
With YELLOW, our transparent, digitally-guided process allows you to complete the entire sale on your own - at no charge.
HOW REALTORS GET PAID
You pay $6,000 in fees for every $100,000 of your sale price!
In a sale, your real estate agent takes 6% of the sale price (and they usually add in some other fees, too). If the buyer uses their own agent, your agent will keep 3% and give 3% to the buyer's agent. Either way, you're out 6%.
With YELLOW, you’re not giving up 6% to an agent. That's a lot of savings!
BROAD EXPOSURE
Your listing will appear on major platforms like the MLS, Zillow, and Realtor.com.
HELP SELLING
Selling your home may seem overwhelming, but we provide tools to make the sale easy and your home look its best.
- YARD SIGN -
Market your home with a custom For Sale sign.
$24.99
+$14.15 shipping
*A lower shipping price will be calculated for the purchase of a lockbox and yard sign together.
This two-sided yard sign has a custom QR web link directly to your listing. It stands 24" high x 12" wide and a metal stand is included.
- DIGITAL KEY LOCKBOX -
STRONGLY RECOMMENDED
This digitally-controlled lockbox stores your home's key and is opened by a unique passcode for entry only at a specified time.
NEW BOX
$49.99
USED BOX
$34.99
+$8.50 shipping
$2.79 monthly service fee
$1.99 per showing fee
These fees are charged by the box manufacturer. YELLOW DOES NOT PROFIT from these charges. Accumulated amount charged at end of each month.
Return the lockbox when complete for a $20 refund!
We've kept the cost of these lockboxes as low as possible. We strongly believe all sellers should have a key lockbox as a way to safely show your home to potential buyers.
Showings are scheduled online and the lockbox opens with a unique passcode for entry only at a specified time.
Identity and financing levels are verified by YELLOW and a public records check is performed on all visitors.
AN ONLINE PROCESS
The internet has revolutionized how homes can be sold - but real estate fees have never come down. Here's how we use the internet to make the process easier and low cost:
WANT HELP?
Don't worry! A real, live person is here to help with any questions you have.
This is what it looks like to sell your home on YELLOW
GET A HOME INSPECTION - REQUIRED
This is the only requirement for listing your home on YELLOW. All sellers must have a home inspection completed first.
Your inspection report will be provided to prospective buyers. That may sound scary, but it's very helpful to selling your home. Read on to find out more...
YELLOW SAYS...
YES, IT'S AN OUT-OF-POCKET EXPENSE
No one likes to pay money out-of-pocket, but YELLOW is simplifying the sale process so that a real estate agent for the buyer is not needed. That means transparency is critical.
If a buyer were to use an agent, they could request you pay up to 3% of your home's value as their fee.
Instead, you can pay a couple hundred dollars now for an inspection - and then recoup that money later from your sale.
WHY PROVIDE AN INSPECTION?
When buying a home - especially without an agent - transparency is critical. The buyer needs to know what they are getting and it makes the closing process go smoother, too.
A BUYER WOULD HAVE AN INSPECTION COMPLETED ANYWAY
Some sellers are reluctant to get an inspection since no one wants to reveal any problems with their home.
It's important to note that any problems would be uncovered eventually when the buyer has their own inspection done. A negative report can cause the deal to fall apart. That means further delays in the sale of your home.
ADDRESS ISSUES BEFORE LISTING YOUR HOME
A benefit of getting the inspection done now is it will reveal any issues with your home. That will allow you to fix any problems before listing your home.
Then you can get another inspection report - a clean report - that will be provided to buyers. This will save both time and money and make your home sell quicker.
You'll upload the inspection to us when you list your home.
Learn more about the inspection and how to find an inspector in our SELLER GUIDE page on inspections:
You can find an inspector in your area from a basic internet search. The following links will also show inspectors in your current location of Columbus:
To search from a different location, click HERE (YELP) and HERE (ASHI).
ENTER DETAILS
You'll enter the details of your home and we can help.
Entering your home's details is easy on YELLOW.
You'll enter the basics, like the address, number of beds and baths, other disclosures, etc. Details like the sale price can be more difficult, but YELLOW is here to help, providing a FREE price estimate.
Below are many of the items to consider when listing your home, and how YELLOW helps with them.
PRICE ESTIMATE - FREE!
YELLOW will help you determine the best price to sell your home for, for FREE. We'll create a price estimate (also referred to as a Comparative Market Analysis) by comparing similar homes near yours that were recently sold.
Here's a sample home price estimate from YELLOW:
CLICK HERE
TO REQUEST
YOUR PRICE ESTIMATE
Check out our SELLER GUIDE page for more info on pricing your home:
STAGING SUGGESTIONS - FREE!
YELLOW offers FREE staging suggestions by videochat. Connect with us and use your mobile device to walk through your home as we make staging suggestions. Schedule a time below:
CLICK HERE
TO REQUEST YOUR
STAGING SUGGESTIONS
Check out our SELLER GUIDE page for more info on staging your home:
ENTER YOUR HOME'S INFO
You'll enter your home's detail that will appear on your listing page and populate the sale contracts. You'll receive a pdf copy of the competed contracts, too.
So sellers can gather all the information they need before putting it online, we've created a fillable pdf document with every question we'll ask. Those documents are below. One document applies to condos, the other applies to houses, townhouses, duplexes, etc.
PICTURES & VIDEO
Pictures are the most important part of your listing, so good pictures are essential. Video has quickly become a popular feature, too.
You have the option of using the photos you uploaded, or for a small fee you can use the photos after YELLOW has edited them to look their best. YELLOW uses professional editing software to create more flattering and realistic pictures and video. We believe in only minor touch-ups because we think too much editing hides the home's true condition.
Check out our SELLER GUIDE pages on pictures and videos to learn more:
YARD SIGN & DIGITAL KEY LOCKBOX
For a small fee, we provide a digital key lockbox for easy showings. Sellers can make appointments online to visit your home, and are sent a one-time digital code to open the lockbox for your home's key.
We also offer a yard sign with unique QR code for your home, as seen in the nearby picture.
The MLS
In order for your home to appear on websites like Zillow or Realtor.com, the home must be in the MLS. Those websites get their data from the MLS.
YELLOW will enter your home in the MLS, but it is very important to explain the MLS first.
ABOUT THE MLS
The MLS is not one large database of homes for sale. There are many different MLSs run by the Realtor organization in a certain geographic area. By our count, there are over 30 different MLS organizations in the state of Florida. That means we must pick one MLS to enter your home.
YELLOW'S MLS
YELLOW uses the MLS of Northeast Florida. That means if the buyer is using a Realtor, your listing will only appear in their searches in the Northeast Florida region.
If your objective is to get your home in front of buyers on websites like Zillow, this will not be an issue. Your home will appear in those websites.
If you wish to appear in Realtor searches in another part of the state, we will need to contact that region's MLS. Each MLS differs, but all will require an extra fee and some may not permit outside listings. Any MLS cost will be paid to that MLS and YELLOW DOES NOT profit from this.
We’ll work with you to get your listing in front of as many buyers as possible.
MLSs in FL
Different MLSs have different coverage areas. For example, Miami has an MLS that covers the Miami area up to West Palm, but central Florida has an MLS that stretches from Gainesville down past Sarasota.
HOME SHOWINGS
Qualified buyers can visit your home at times convenient for both of you, virtually or in-person.
YELLOW SAYS...
ALL BUYERS HAVE BEEN VERIFIED
We understand that sellers may be hesitant to open their home to strangers. However, we've taken several steps to make it as safe as possible.
1. In order to visit (live or virtually) or bid on your home, every buyer must submit their ID and proof of funds (like a preapproval letter).
2. Second, if you use the digital key lockbox for sale on our website, we have record of who was in your home and at what time.
3. Finally, every buyer has a public records background check performed on them. We use a service called Forewarn to check criminal history and identify financial red flags.
You can learn more about Forewarn here:
VIRTUAL SHOWINGS
Use the video function on your mobile device to walk through your home while a buyer watches on the other end.
With YELLOW, you're able to give guided tours of your home using the video function on your phone. We’ll create a video portal between you and the buyer, so the buyer can communicate with you as you walk through your home. For privacy reasons for both parties, you will not be able to see the buyer.
It is possible to opt out of this visit method if you prefer.
LIVE (IN-PERSON) SHOWINGS
WITH YOU PRESENT
Buyers will visit your home with you present. You can either leave the door unlocked or have them use the lockbox to retrieve the key.
WITHOUT YOU PRESENT
Buyers will use the digital lockbox to retrieve the key. For security, this will record their entry and identity.
ONLINE SCHEDULER & DIGITAL KEY LOCKBOX
Your account will have an online scheduler to approve, set, and track appointments. For a small fee, we provide a digital key lockbox for easy showings.
More info on your lockbox can be found here: CODEBOX
FINANCING VERIFIED
YELLOW offers a unique feature where only qualified buyers are able to visit your property.
All buyers must be preapproved for a mortgage or have other funding methods verified before making an offer or requesting a showing. That way your time isn't wasted and you can feel comfortable knowing only serious buyers will visit your property. Sellers will set the threshold a buyer must meet.
For example, say you list your home for sale at $300,000. You can specify that you only want buyers preapproved for $270,000 or more to visit your home.
Check out our SELLER GUIDE page for more info on showings at your home:
REVIEW OFFERS
Accept, reject, or counter offers with the click of a button.
The offer is not just a sale price you receive from a buyer – there are many parts to the offer and a lot of items to consider. We can help.
The offers are completed on legal Florida Realtor© forms, and can be difficult to understand. YELLOW includes a summary of important points to easily understand the offer.
It's easy to accept, reject, or make a counter offer, and all are completed on the corresponding legal documents.
Check out our SELLER GUIDE page for more info on the offer:
CLOSE
We'll walk with you through the closing period.
You accepted an offer – that's great news! But now things get a little more complicated.
PROGRESS TRACKER
Depending on the source of funding for your buyer, it could take several weeks before you are able to close. To help, we've created a real-time progress tracker to keep you updated throughout the closing period.
Most sellers don't realize that it's the title company who does the work of the actual sale. They will be in regular communication with you throught the closing period, so you are not alone through the process. We have a title company we recommend, since they do remote title closings. We receive no compensation from them whatsoever. All sellers are able to use any title company they wish, as well.
We've put together a guide for what to expect in the closing process, which can be found in our SELLER GUIDE section.
Is a real estate agent worth the cost?
We don't think so. You're paying 6% of your sale price in agent fees - plus some additional charges they usually add on. That's a lot of money.
Most sellers don't realize that it's the title company who does the work of the actual sale. And the financing is handled by the mortgage company. The real estate agent simply helps you list the home and makes sure the title and mortgage companies stay on track. For this they get 6%?
Read in-depth analysis on this subject and many others in our ARTICLES section.
